When we are talking to people about Yes Scotland, whether online or on the doorstep, how we behave is very important. We represent the Yes campaign - and the Scotland we hope to build.
Someone who does not agree with us should be treated with respect. They do not agree with us yet but our arguments may persuade them in future.
Here are some guidelines on the online behaviour we expect from our supporters. Our campaign is positive and rooted in hope. How we interact with people must reflect that.
- Courtesy: Be polite to everybody and show respect to those who think differently.
- Responsibility: Control the impulse to react before thinking.
- Imagination: Explain complex ideas in a way that is engaging, interesting and relevant to the people you're talking to.
- Integrity: Be honest and open about who we are and what we say and believe.
- Collaboration: Work together with people from all walks of life for a better country.
What does this mean in practice?
1. Politics is all about different viewpoints. Never make personal attacks on any individual or engage in general abuse of opponents. The key to victory is positive persuasion. Our case is a strong one and there is no need to become involved in personal attacks.
2. There are strong feelings on both sides of the debate but we will remove any content from Yes Scotland sites and pages that others might find offensive or threatening. Please respect other people's views and beliefs. Consider your impact on others when making your contribution.
3. We should embrace criticism but should also have the confidence to correct factual mistakes. This should be done, where possible, by providing links to the correct information. Our mission is to inform not score debating points.
4. Please keep conversations "on topic". If you’re commenting about a Yes Scotland story, keep it relevant. If conversations are veering off topic, we may remove posts to keep the discussion on track.
5. Racism, sexism, homophobia or other forms of intolerance are not acceptable. Such remarks should not form any part of presenting the case for an independent Scotland in any forum. Offending posts will be removed from our pages and those involved will be banned from posting on Yes Scotland channels.
6. Think before you write, because you may be misunderstood or misrepresented. Be clear about what you are saying. Remember that people may sometimes interpret your contribution differently from what was intended. Also, what seems funny to some people might not appear that way to others, so avoid alienating people by making ill-judged or insensitive "jokes".
7. We must all take responsibility for maintaining an appropriate and constructive environment for the debate on an independent Scotland. Remember, our task is to persuade people that becoming independent is the right choice and so the more constructive the debate the better, because that will allow us to communicate the benefits of independence more clearly.
8. The conversation belongs to everybody. We want the Yes Scotland website and our other pages to be a welcoming space for intelligent discussion. It is where people will come to find out more about an independent Scotland. We have a responsibility to engage with them openly and honestly, based on the strength of our case.
9. Potentially defamatory or obscene postings, or material posted in breach of copyright will be removed from Yes Scotland sites. If you see any such material, please bring it to our attention.
10. We will remove any posts that are obviously commercial or otherwise spam-like. We may ban constant offenders from posting on Yes Scotland channels.