Yes Scotland today launched the first in a series of major campaigns in 2013 with a rallying call for Scots to 'put their hands up for a better Scotland'.
Campaigners and supporters will be out in force inviting people to think about what kind of Scotland they want for themselves and future generations, and to consider how independence could be the key to delivering a better Scotland.
Blair Jenkins, Chief Executive of Yes Scotland, said: 'In 2013 we are keen to move the debate from the how to the why of independence. We want people to start thinking about what kind of country they want, what kind of country Scotland could be and to think about why being independent could be the best way to achieve our aspirations and goals.
The Hands Up for a Better Scotland advertisment
'So the Hands Up for a Better Scotland initiative is asking: "Are you happy with the way things are? Or do you think they could be better? We are just asking people to think about that.
'A fairer, greener, more prosperous and more confident Scotland has got to be worth thinking about, but it has become clear that the Westminster system cannot deliver these goals.'
More than 130 local and sectoral Yes groups have now been established, including groups covering all 32 local authority areas in the country, as part of the drive to build the biggest community-based campaign in Scotland's history.
Shirley-Anne Somerville, Yes Scotland Communities Director, said: 'The campaign for a Yes vote in 2014 will be won at grassroots level. Our plans to engage with people in every community in Scotland are well advanced as we seek to give them all the quality information they need to make an informed choice in 2014.'